Health insurance,
made friendly.
We're Gordon, Alan and Oran Rose, three brothers in Layton, Utah. Shop real plans with live prices yourself, or let one of us do the shopping and explain every trade-off.
Your best guess is fine. It's only used to estimate your tax credit.
Finding plans
Plans are listed from lowest to highest monthly price after your estimated tax credit. We never rank plans by what an insurance company pays us.
One of us will call or text shortly to double-check doctors and prescriptions. Ready now? Finish your application online or grab a time with us.
Pick a time to talkEveryone in that household is 65 or older, so Marketplace plans usually aren't the right path. Gordon helps with Medicare Advantage, Medicare Supplements and Part D every day.
Talk with Gordon about MedicareTell us a little and one of the Rose brothers will put together your options: ACA, private plans, Medicare or group.
One family. Three specialties.
Each brother focuses on one kind of coverage, so you always talk to the person who knows it best.
Gordon Rose
Medicare & ACAMedicare Advantage, Medicare Supplements, Part D and ACA Marketplace plans with tax credits.
Meet Gordon
Alan Rose
Group benefitsGroup health plans, ICHRA and health stipends for small and growing businesses.
Meet Alan
Oran Rose
Private health insuranceUnderwritten private plans for healthy individuals, families and the self-employed.
Meet OranIt's not voodoo.
It's just vocabulary.
Most of the stress comes from five words nobody explains. Here they are in one sentence each.
What you pay every month to have the plan, whether you see a doctor or not.
What you pay for care each year before the plan starts sharing the bill.
A flat fee for a visit or prescription, like $30 to see your doctor.
Your share of the bill after the deductible, such as 20%.
The most you'll pay for covered care in a year. After that, the plan pays 100%.
Every way to get covered.
We compare the paths side by side and tell you which one makes sense for you.
ACA Marketplace plans
Open to everyone regardless of health, with tax credits based on income.
Gordon handles this
Under 65, healthyPrivate health insurance
Plans priced on your health. Often far less for healthy people who don't get big tax credits.
Oran handles this
65 and olderMedicare
Medicare Advantage, Supplements and Part D, compared in plain English.
Gordon handles this
EmployersGroup benefits
Group plans, ICHRA and health stipends for teams of 2 to 200.
Alan handles this
What working with us looks like.
We talk first
20 to 30 relaxed minutes about your family, doctors, prescriptions and budget. No pitch.
We compare
ACA, private and group options side by side, by real yearly cost, not just the monthly price.
You decide
We explain the trade-offs. You pick. No pressure to sign that day.
We stay around
Claims, ID cards, a new baby, renewal time. Call or text all year.
2,000+
families and business owners helped so far.
I am a 40-year-old with a wife and three kids. Insurance has always felt like an unfair, overpriced, and miserable experience. After checking all the plans on the marketplace, the cheapest I could find was a $1,500 per month plan with a $15,000 deductible. Oran was able to get my family on a full PPO plan with a $500 deductible for under $600 per month.
Oran is the best health insurance guy, so kind and understanding. Our last insurance guy quoted us $900 for our family of 3 and I about died! Oran came in and cut the price in half for better coverage. I was shocked that was even an option!
Oran is extremely helpful and is always there when I give him a call or text. Seems like he's on the clock 24/7. I would definitely recommend working with him.
From the blog
Straight answers.
Your Open Enrollment checklist
Five things to gather before November 1 so choosing a plan takes minutes, not weekends.
ReadBasicsDeductible vs. premium: which one should you care about?
Why the cheapest monthly plan isn't always the cheapest plan, with a simple example.
ReadSales RepsHeading out to knock this summer? Read this first.
Networks, commission income and healthy-person plans for reps on the road.
ReadQuestions are free. So is our time.
Book a relaxed call with one of the Rose brothers and leave knowing exactly what you're paying for.
Book a free call